Our Story

After more than six years in the mortgage industry, Erik Taurence saw an opportunity to make a real impact — not just in numbers, but in people’s lives. Having earned recognition as a top-producing loan officer and helped hundreds of families achieve their dreams of homeownership, Erik realized that what mattered most wasn’t the volume of loans closed, it was the relationships built along the way.

He saw firsthand how the mortgage process could feel intimidating and impersonal for so many families. That experience sparked a vision: to create something different. Something that brought warmth, honesty, and genuine connection back to lending.

That’s how Fresh Coast Lending was born, a team built around people first. Erik wanted to not only serve his community with a more personal, transparent lending experience, but also to create a space where loan officers could grow, learn, and lead with heart.

At Fresh Coast, success isn’t measured solely in transactions, it’s measured in the trust earned, the families helped, and the professionals developed along the way. By blending local roots, modern tools, and a human touch, Erik and his team are proud to be making a difference — one home, one relationship, and one loan officer at a time.

Our Mission

At Fresh Coast Lending, our mission is simple, to make the mortgage process feel personal, transparent, and refreshingly easy.

Buying a home is one of the biggest moments in someone’s life, and it deserves more than a cookie-cutter approach. We take the time to truly understand each client’s story, goals, and concerns so we can deliver solutions that fit.

From the first conversation to the closing table and beyond, our focus is on creating an experience that feels supportive, honest, and empowering. We believe every client should walk away feeling confident, cared for, and connected to a team that genuinely has their best interests at heart.

At the end of the day, we’re not just helping people finance homes, we’re helping them build futures, families, and memories right here on the Fresh Coast.

Our Values

• Integrity First – Doing the right thing, even when no one’s watching.

• Education Over Sales – We believe informed clients make the best decisions.

• Community Focused – Proudly serving Michigan families and investing in our local communities.

• Relationships Matter – We measure success by the trust we build, not just the loans we close.

The Fresh Coast Promise

We’ll guide you through the process with honesty, clarity, and care — every single time. No hidden agendas. No unnecessary stress. Just real people helping other real people find home here on the Fresh Coast.